Beach bungalow holiday’s story to its customer is that no matter where you go, the good vibes of comfort and beach living are guaranteed at their semi-luxury holiday rentals— ‘exactly what you expect’ - a retreat from the modern phenomena of non-stop days. The graphics are familiar, the colours warm, and the tone expansive - all to indicate the benefit of a beach holiday. The oranges and yellows of sunset, and the blues and greens of the ocean, are to be found in all aspects of the visual identity, as well as a playful pattern in one of the two main word marks.