[ About me ]

Design Studio · Melbourne · Sydney · Remote · Since 2018

Hello,
I'm Luke.

Design and illustration are second nature to me. I was once a photographer, who moved into design, and ended up being the creative for a fashion/apparel brand - logos, illustration, design, web... From that I moved into branding, visual identity, and graphic design. Design, art, and fine art are a profession and a passion - at work and at play - and I work endlessly at them, until they make perfect sense.

[ About me ]

Sydney & Melbourne offices

Working anywhere

[ Status ]

Booking for 2026

Reply within 24h

[ ABOUT ME ]

English

Fluent · conversational · ok

[ 01 / 06 ]

Background

A studio of one. Eight Years Deep

The short version

In an age of mass media, design is currency

Ours is the job between the business and the customer - in a visual communication we announce all there is to know about the essence of the enterprise, and maintain a position in the marketplace when nothing else can.

We work tirelessly to establish an aesthetic and social presence that conveys the the brand, the business, and its people, to the wider world.

Luke H

Designer · Founder

[ 01 / Output ]

031.

[ 02 / studios ]

Sydney & Melbourne

[ 03 / Tenure ]

08yr

[ 04 / cooffees ]

∞.

[ 02 / 06 ]

Principles

Four beliefs the studio runs on.

genius

Genius is simplicity dressed up as complexity

Discipline

to know

Labour

Labour is one half

Discipline

fortitude

Brilliance

Brilliance is the other half

Discipline

Inspiration

Truth

It can be done

Discipline

truth

[ 03 / 06 ]

Journey

Eight years, three chapters.

2026

Studio of one, Year eight

Lequon · Tokyo / remote

Identity work for two product founders and a Tokyo coffee roaster. Slowing down on volume, sharpening on type.

2024

First book published

A. Mori · "Quiet Systems"

Editorial · 168pp

A monograph on small-studio brand systems, printed in Antwerp. Sold out the first run in 4 weeks.

2022

Brand New nomination

Novaire Co. rebrand

Identity system for a Pacific-Northwest outfitter; nominated alongside studios 20× the size. Lost gracefully.

2020

Moved practice to Tokyo

Setagaya-ku · still here

Relocation

Pandemic-era move from Berlin to Tokyo. Picked up two long-term clients in the same month — got lucky and stayed.

2016

Senior designer · Vale&Form

Berlin · Cultural & tech

Agency life

Identity work for museums, festivals and a couple of fintechs. Learned the difference between a system and a logo.

[ 05 / 06 ]

Toolkit

The kit — software, hardware, ritual.

[ 06 / 06 ]

Recognition

Designs, media, mentions.

'26

Sidebar.io · Featured

LEQUON v1.0 release a brutalist portfolio

Site of the day · May 24

'26

Talk · OFFF Tokyo

"Quiet systems for loud ambitions"

40min · Main stage · April

'25

Awords · SOTD

Vale&Form. brand site

Site of the Day · Sept

'25

It's Nice That · Interview

"Designers who say no well"

Long-form profile · July

'24

Print · Quiet Systems

First monograph — sold out run

Antwerp · 168pp · 600 copies

'24

Brand New · Notable

Nørdic/01 identity system

Notable mention · March

'23

Podcast · The Honest Designer

"On working alone, on purpose"

Ep. 087 · 62 min · November

'22

TDC · Type Directors Club

Cert. of Typographic Excellence

Northwind Co. type system

now / 05.24.26

An always-current snapshot of what's on the desk. Closer to a journal than a portfolio — updated whenever it stops being true. Inspired by Derek Sivers.

Last updated

2 days ago