BB TECH, an ambitious tech retailer, wanted a visual identity that would lead from the front, just as they saw themselves - accelerating in a fast paced world, and bringing the change. The colours, type, graphics, and symbols had to be such that they were immediately known as the ingenious end of advanced technology, and worth every penny they charged. Yet, they too, like their customers, were approchable, and wanted to serve Society and the greater good.